Parking Utility
The Parking Utility functions as a public utility responsible for managing the City's parking system. Established under Section 66.079 of the Wisconsin Statutes, it operates under the oversight of the Municipal Parking Board. This board comprises eight members, including two citizens, three alderpersons, the Mayor, the Director of Public Works, and the Chief of Police.
The Parking Utility oversees various aspects of parking within the City, such as the installation, regulation, and maintenance of parking meters and kiosks and on-street parking stalls and off-street parking lots. Revenue generated from parking fees is allocated to the "Parking Systems Acquisition, Operation, and Maintenance Fund," which is used exclusively to off set the city tax levy and for the acquisition, operation, and maintenance of the parking system.
To enhance parking convenience, the Parking Utility offers multiple payment methods, including traditional coin-operated meters, payment kiosks, and Passport Parking mobile app. The City also employs Parking Enforcement Officers to ensure compliance with parking regulations.
Passport Parking: The City’s parking system is powered by Passport Parking allowing visitors to rent parking stalls by utilizing an app on their smart phone. This app provides the flexibility to add parking time without returning to the stall or kiosk. All paid parking stalls within the City offer this payment method. Click here to create an account.
Kiosks: Parking kiosks are located throughout the City. Visitors can use any kiosk at any location to rent a stall. Time may be added by visiting any kiosk in the City or by utilizing the app from a smart phone.
Additional credit card fees may apply to kiosks and mobile app payments.
Parking Meters: Limited City streets still utilize the conventional parking meter. Coins are used and the mechanism displays the expiration time. All meters also display decals and may be used on the Passport Parking App.
Stall Numbers: Stall numbers can be located on the pole in front of the stall, on the back of the parking sign or on the pavement within the stall.
| Parking Rates | Fee | Description | Code Secetion | Year of Fee |
| Electric Vehicle Charging | $10.00 | Minimum Charge (3 Hours) | 2024 | |
| $3.00 | Each Additional Hour | |||
|
Parking Lot Rates - Daily On-street Parking Rate - Daily |
$10.00 $15.00 |
9am-10pm |
7.03(9) | 2025 |
| Parking Meter Rates - Hourly | $1.50 | 9am-10pm April 1 - Sept 30 |
7.03(9) | 2024 |
|
Local Parking Permit - Lots 3 & 7 |
$15.00 | Proof of SDWD residency or downtown employment required. | 2023 | |
| **Must be SDWD Resident | or | Downtown Employee** | ||
| Parking Permit Lots 2, 3, 7 & 8 | $200.00 | Annually - some restrictions apply | 2024 | |
| Parking Permit - Construction Site | $30.00 | Per site plus parking fees | 10.22(19) | 2023 |
Meter/Kiosk Malfunctions
If a parking meter or kiosk is not operating correctly, you must notify a Parking Enforcement Officer at the time you first park and discover the malfunction. If you already loaded money into the meter or kiosk, you may remain parked for the duration of the meter allowance. Please call (608) 432-3036 and be prepared to provide the specific location, a description of the issue, and your license plate number. If a malfunction is noted, any citation issued to you will be voided. Citations issued as a result of an unreported malfunction cannot be voided.